Flashloans AMA Recap⚡: Spotlight on Marketing
In the second of the Flashloans AMA series Flashloans CEO David Pedrini spoke with Tammy Paola Business Strategy & Marketing expert. If you missed the AMA, please read on for a recap of the Q&A’s.
David: Hello everyone — Welcome to this week’s AMA where we will be speaking with @tammy_paola about the upcoming marketing events planned for Flashloans.com We have had some great questions.
TWITTER QUESTIONS
Question 1: How did you get the community involved in the project? And how do you build a strong community globally?
Tammy: Community is so important to us, and we really welcome and appreciate community involvement. We use Telegram and Twitter as our main channels for two-way communication. These regular AMAs are also another great way for us to stay in touch with our community. Our content on Medium another. We also have plans for getting the community involved through Alpha testing and competitions. We are planning on releasing content in different languages to cater for different geographic markets.
David: Awesome, yes, the translation to other languages will be great for us to make Flash loans accessible to new communities.
Question 2: Marketing concept cannot be viewed as a narrow aspect i.e., sales, but marketing concept must be understood as a concept to understand Users and investors well. So, in your opinion, what is the ideal marketing concept for Flashloans marketing?
Tammy: Absolutely agree, excellent question! I think the ideal strategy for Flashloans will rely heavily on effective communication. Understanding our target audience and market, what they need and what problems they are facing. Providing them with the right content, education, and tools via the right channels. Also, of importance will be developing a strong market presence through building brand awareness and driving organic growth. We already have many plans in place and tactics in the works for this, including an educational video series and a promo campaign we are currently working on. We are also working with some YouTube channels and developing a strong SEO strategy to increase our online presence and drive organic growth.
David: Great reply Tammy. We will soon be adding a Media section to the site as well to start cataloguing the Youtubes videos.
Question 3: Maintaining Flashloans investors and partners in the long term requires a separate strategy, how do you manage Flashloans investors and partners? And how is it applied to the marketing strategy?
Tammy: Another great question! We work very closely with our partners, and we are fortunate to have a very supportive partner network. In terms of partners, we try to learn from them, gain ideas, share information and leverage their networks as much as we can. In terms of marketing a lot of our partners have great marketing expertise, and we find it very beneficial to leverage that expertise to make Flashloans valuable for everyone. They bring great value to our project; they are important for all phases of our growth where we are and where we want to be in the future.
David: Absolutely, we are lucky to have a great group of strategic partners on board.
Question 4: I see Duck Bridge on website working for ETH-BSC bridge. Will you add new bridges? And how secure will they be?
Tammy: Yes, we will be adding more bridges. More details to come on this shortly. We highly rate bridges in our industry!
David: Yes, Bridges are becoming a huge asset to the DeFi industry.
Questions 5: What is the most lethal feature and competitive advantage that distinguishes the Flashloans project from other projects?
Tammy: Flashloans will be more and more available, but what really sets us apart is that we provide the research and the data analytics. We offer a full end to end service. People can come to our platform get the research and information they need and execute. I guess you could say we are a “one-stop-shop”. In the future we are rolling out “Flashbots” will allow users to automate Flashloans. I think David you can talk more to this question!
David: Well, put — yes exactly that — the tooling itself provides the ability to create a Flash loan backed trade but the real skill is in finding the opportunities to make use of the platform — for this we will have a series of Analytics tooling for the community to take advantage of — this will available through the different membership tiers.
David: Thanks for some great questions from the Community — we lots to go through and appreciate the input from the community. We will now be opening up the channel for questions from the Telegram group.
Community Group Questions
Question 6: Did you consider community feedback/requests during the creation of your product in order to expand on fresh ideas for your project? Many projects fail because the target audience and clients are not understood. So, I’d like to know who your ideal consumer is for your product?
Tammy: Love this question! When researching Flashloans we saw an overwhelming amount of people who wanted to know how they could participate in Flashloans without having a developer skill set. It was by identifying this market gap that the Flashloans platform was born.
Questions 6: Is your Token already listed on any exchanges to buy? Are you plans any exchange for Token listing? Please tell us some details about the listing. Thanks
Tammy: Yes, we are currently listed on Uniswap and Pancake swap for Dex’s and we actually have some exciting CEX announcements coming out this week.
Question 7: How can users stay updated with this project? Are there channels, including local communities where users can get the latest updates?
Tammy: Here are our social media links. We have links to Uniswap and Pancakeswap on our website!
Twitter — https://twitter.com/ComFlashloans
Facebook — https://www.facebook.com/Flashloanscom-101125065197937
Linkedin — https://www.linkedin.com/company/flashloans-com/?viewAsMember=true
Telegram — https://t.me/joinchat/HCAFABqRGjY77vIdI2nV9g
Medium — https://medium.com/@flashloans
Question 8: Do the token holders have the right to participate in the governance of the project? What kind of decisions can they vote on about the project?
Tammy: Great question Stefani! FLASH token holders currently receive 4 different membership benefits including:
Platform Features
FLASH token mining bonus
Revenue share Fee Reduction
You can read more about this at: https://stake.flashloans.com/#/ Flashloans Flash Loans FLASH token mining — Stake FLASH, earn FLASH
FLASH token mining — Stake FLASH, earn FLASH
Question 9: Non-crypto user is very important for mainstream adoption. How are you planning to attract non-crypto users towards your project? Is there any upcoming partnership that will brings non-crypto user and real-use case?
Tammy: We are researching and speaking with a range of different media outlets that focus on “traditional finance” and investment markets”. Our Head of PR John McLeod is looking after this, and we actually have nan AMA with him next week. We are also about to release the first set of a series of educational videos.
David: Great thanks @tammy_paola for the detailed answers That was a great AMA and thanks again for all the great community questions.
Tammy: Thanks David.
David: Due to an overwhelming amount of questions from the community on Twitter and Telegram to run through we can look a doing a Bonus AMA before the new year.
We will be hosting the next FlashLoans AMA with our head of PR John McLeod at 1pm GMT on Tuesday the 21st of December. Please feel free to send over any questions early and we will be announcing this soon on Twitter. Winner for todays AMA will be announced tomorrow. Thanks again for all the awesome input.
Flashloans is a new DeFi tool that allows users to create and perform a Flash loan backed trade from an easy to use UI. For more information go to www.flashloans.com
